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They allow the user to access the service with some predefined general characteristics according to a series of criteria in the user's terminal, such as the language, the type of browser through which he accesses the service, the regional configuration from which he accesses to service, etc.

They allow the person responsible for them to monitor and analyze the behavior of the users of the websites to which they are linked. The information collected through this type of cookies is used in the measurement of the activity of the websites, application or platform and for the elaboration of navigation profiles of the users of said sites, applications and platforms, in order to introduce improvements in function of the analysis of the usage data made by the users of the service.

They allow the management, in the most efficient way possible, of the advertising spaces.